New bedding on board British Airways

(By British Airways)

LONDON — British Airways customers traveling between London and New York JFK will get an even better night’s sleep in the sky as new bedding from The White Company goes on board from this week.

Club World customers on the airline’s flagship route can now enjoy luxurious bedding and amenity kits from the iconic British retailer.

The transformation of the airline’s business class is part of a £400m customer investment plan, with a focus on excellence in the premiums cabins and more choice and quality for all.

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The new bedding from The White Company
Photo: British Airways

Carolina Martinoli, British Airways’ director of customer experience, said: “Our investment in Club World is well underway and we’re incredibly excited that customers flying in our business cabin will now be able to enjoy plush new bedding from The White Company. Our new sleep products have been inspired by insights and feedback from customers and our cabin crew so we’re thrilled to see the designs come to life. We hope our customers enjoy snuggling down on board and arriving at their destination feeling fully refreshed and relaxed.

“Research shows the things that customers value most in our premium cabins are: quality of food and drink, service delivered by cabin crew and the ability to sleep. This new partnership combined with the recent rollout of the restaurant-inspired dining service means our customer investment is targeting all three areas.”

Exclusively for British Airways, The White Company has designed a luxuriously soft large pillow and white cotton pillowcase to enhance customers’ comfort and to help them sleep well in the sky.

Customers will also receive an elegant day cushion, which will double up as a lumbar support when working or relaxing on board, a super-soft woven blanket with satin trim, a bespoke luxury duvet, and a padded mattress cover to give them an extra layer of comfort and improve their quality of sleep. (Full Story Here)

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