CHICAGO — In time for the busy Thanksgiving travel season, United Airlines (UAL) is introducing its winter menu, offering customers more options of food items from the airline’s economy Choice Menu, including a 100 percent cage free egg breakfast sandwich, a first for any U.S. carrier.
Responding directly to customer and employee feedback, the winter menu also features a new take on one of the most popular items purchased by customers — the cheeseburger. United is introducing a new Smoked Gouda Cheeseburger complete with condiments by Sir Kensington’s, one of the airline’s newest food partners.
Photo: John Taggart (https://commons.wikimedia.org)
The new menu additions, available now, are a result of a research process with customers and employees to understand the culinary desires of customers inflight.
Results from discussions and inflight tests with customers showed that the top three most sought after snack items were chocolate, a meat protein and potato chips. In response to this, barkTHINS, Duke’s Shorty Sausages, and Kettle Chips have also been added to the menu.
For main dish options, the Southwestern-style omelet, previously only available in United First class, has received such demand and positive feedback from customers, that United has added it to the economy menu enabling more customers to purchase it.
Two of the signature products offered included a ketchup made from whole, vine-ripened pear tomatoes, sweetened with organic raw cane sugar as well as the first and only non-GMO verified mayonnaise flavored with free-range eggs and a hint of fresh lemon juice. (Full Story Here)