(By All Nippon Airways)
TOKYO — ANA, Japan’s largest and only 5-star airline, is proud to announce the “Tastes of JAPAN by ANA – Explore the regions -” campaign, a secondary phase of its hugely successful “Tastes of JAPAN by ANA” series, which was launched in September 2013.
The first phase of “Tastes of JAPAN by ANA” showcased the best of Japan’s cuisine represented through ANA’s in-flight meals and videos.
The program mainly promoted each of Japan’s 47 prefectures, introducing the local foods and ingredients, as well as sightseeing locations. It successfully finished covering all 47 prefectures by November 30, 2017.
Starting this December, “Tastes of JAPAN by ANA” is moving on to its second phase, with a new tagline, “Tastes of JAPAN by ANA – Explore the regions.”
Instead of examining 47 prefectures every three months, we have divided the country of Japan into eight regions, and will further closely examine each region for six months to introduce the culinary specialties and hidden gems across Japan.
By focusing rather on a wider area, i.e., “regions” of Japan, ANAS’s aim is for its passengers to explore more than one prefecture in one trip and enjoy each of its local specialties.
To achieve this, ANA is providing renewed in-flight meals and lounge services, a newly designated section in our in-flight magazine “WING SPAN”, and the introduction of a new in-flight video series, “SELECTRAVEL,” which is also available through ANA’s YouTube channel.
“SELECTRAVEL” is created in English and from a Non-Japanese point of view. It features two travel itineraries of the same local area, based on the tourist’s preference of what they may want to experience.
Also, the “Tastes of JAPAN by ANA” menu was exclusively for First and Business Class passengers. However from December, ANA will begin introducing a taste from each region to Economy Class passengers on select European, North American, and Latin American routes. (Full Story Here)