Amenity kits are designed by “ETRO” and “Tatsumura Textile” in Kyoto.
Photo: Japan Airlines
(From Japan Airlines)
TOKYO — Japan Airlines (JAL) will introduce new amenity kits for customers in international First Class and long-haul Business Class from late-February 2018.
The kits designed by ETRO will be featured in First Class for flights departing and arriving in Japan, as well as in Business Class on flights departing from Japan.
ETRO is celebrating its 50th anniversary and will be the world`s first airline amenity kit produced by the Italian luxury brand company.
The Business Class amenity kit featured on flights to Japan was designed by Tatsumura Textile, a famous manufacturer in Kyoto making key contributions to the development of modern textile in Japan.
The outer surface of the pouch is made with an original fabric woven with a traditional Kikko pattern and ornamented with an elegant Setsugekka textile design with JAL’s tsuru (crane) motif. The color of the fabric will change every three months to depict the four seasons in Japan (Spring – Blue / Summer – Red / Autumn – White / Winter – Black).
This kit embodies JAL’s brand values of “Tradition, Innovation, Spirit of Japan” to evoke feelings for the cultural characteristics of Japan. (Full Story Here)